Tuesday, November 17, 2009

the response i received from WTSS 102.5 regarding christmas music

i am a firm believer that Thanksgiving is one of the most important and meaningful holidays in the American calendar, and i absolutely hate the idea that the Christmas season gets longer and longer every year. so that being said, each year i email star 102.5, "buffalo's home for the holidays" once they switch to their all-Christmas music programming (it always happens at least a week prior to Thanksgiving). much to my disbelief, this year i actually received a response. so here it is, in its entirety:

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Hey Justin,



Thank you for your email. Frankly, I agree with you. If it were up to me, I wouldn’t listen to Christmas music until December. However, it is my job as program director to do what the majority of my station’s listeners want. My job, and the jobs of my employees depend on it. Believe it or not, I got almost 100 emails asking us to switch earlier than November 16th, and they started coming before Halloween!



Our ratings typically double from late-November through Christmas, and many of the listeners we gain by switching to Christmas stick with us after the holidays, thereby ensuring people’s jobs in the coming year. No one is paying us to play Christmas music early - we’re just trying to survive in a tough economy like everyone else.



But I do understand and respect your feelings, and I thank you for taking the time to write.



Thanks for listening to Star 102.5.



Brian

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when it comes down to it, i cant blame Brian. you have to do what sells, thus is the way of the world. i just feel as if the true meaning of this holiday has been lost. but that gets me thinking what the true meaning is.

id like to think its that great monologue Linus has in the peanuts christmas special, but the history of the holiday says different. it was once a festival of drunks, which is kind of a sketch thing, but it was to celebrate a good harvest, so i suppose it was to bring good will towards men. either way, it DEFINITELY wasn't 'lets milk every dollar out of every shopper that we can'

people have lost touch with this holiday and it sadness me. i don't care that Jesus was actually born in summer, because Christmas's routes are not solely based in Christianity. i just wish that it hadn't become so damn commercial, and i wish the season didn't get longer every year.

but hats off to Brian for at least taking the time to give me a response.


happy thanksgiving everyone.